by Dennis Beaver | advertising, career, consumer, discrimination, employment
September 16, 2022 • By Dennis Beaver “There is a huge market – millions of people – that could be a missed opportunity for American business,” says author Susan Golden, who teaches at the Stanford Graduate School of Business and is considered one of the...
by Dennis Beaver | advertising, parenting
April 13, 2021 • By Dennis Beaver “My 16 year-old-daughter announced that she and a friend are in the process of becoming internet influencers. They have been in discussions with a small, local company that manufactures specialty dog and cat food – that we have been...
by Dennis Beaver | advertising, consumer, medicine, television, TV
November 6, 2020 • By Dennis Beaver “Recently, some of the largest manufacturers of opiates have entered into multi-million dollar settlements for their role in facilitating America’s opiate epidemic,” began an email from “Pete.” “Shouldn’t the same reasoning be...
by Dennis Beaver | advertising, doctor, lawyers
March 6, 2020 • By Dennis Beaver Following completion of his residency in ophthalmology with a specialization in the retina, “Tomas” set up his practice in a small west-coast city. While it had several ophthalmologists, the town lacked a retinal specialist. Two older...
by Dennis Beaver | advertising, auto insurance, auto repair, business
September 13, 2019 • By Dennis Beaver Who hasn’t heard these two proverbs? “You’ve made your bed, now lie in it.” “Experience is the best teacher.” For parents, they are important teaching tools, appropriate to state when our kids have done something that merits an...
by Dennis Beaver | advertising, education, false advertising
May 3, 2019 • By Dennis Beaver You have no doubt heard commercials for Babbel, Rosetta Stone or other computer assisted language learning programs which make claims along the lines of “You can learn a new language in three weeks.” In fact, both Rosetta Stone and...
