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Are cooking shows legally responsible for the obesity epidemic?

by Dennis Beaver | advertising, consumer, medicine, television, TV

November 6, 2020 • By Dennis Beaver “Recently, some of the largest manufacturers of opiates have entered into multi-million dollar settlements for their role in facilitating America’s opiate epidemic,” began an email from “Pete.” “Shouldn’t the same reasoning be...

Before you sign a contract for television advertising

by Dennis Beaver | advertising, contracts

January 05, 2013 (Original publish date) • By Dennis Beaver Smaller media markets across America are where newly minted TV journalists get their start. Often earning $10 an hour, working multiple jobs and long hours at the station, their lives aren’t glamorous....

Can language apps teach you to speak a foreign language?

by Dennis Beaver | advertising, business, consumer, language, technology

March 29, 2024 • By Dennis Beaver “I was asked to look into Spanish-language-learning programs for our insurance brokerage sales staff. Your past articles are highly critical of Babbel and Rosetta Stone. Their commercials claim to have a method of teaching languages...

Don’t ignore the fastest growing market in the world

by Dennis Beaver | advertising, career, consumer, discrimination, employment

September 16, 2022 • By Dennis Beaver “There is a huge market – millions of people – that could be a missed opportunity for American business,” says author Susan Golden, who teaches at the Stanford Graduate School of Business and is considered one of the...

If and when you hire the wrong law firm …

by Dennis Beaver | advertising, lawyers, settlement

January 17, 2017 • By Dennis Beaver “You have a reader on the phone who has a deposition scheduled for next week and cannot reach his lawyer. Apparently, they have never met in person.” With that announcement from my paralegal, I immediately took the call, and spoke...

Keep fingers crossed when your kid says ‘I want to be an influencer’

by Dennis Beaver | advertising, parenting

April 13, 2021 • By Dennis Beaver  “My 16 year-old-daughter announced that she and a friend are in the process of becoming internet influencers. They have been in discussions with a small, local company that manufactures specialty dog and cat food – that we have been...
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