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Want to produce a podcast? Tips to get it done right

by Dennis Beaver | advertising, technology, video

September 27, 2024 • By Dennis Beaver “Mr. Beaver, I was told to make a podcast and describe kitchen and food preparation equipment our restaurant supply company sells. I’ve never made a podcast before and told Beth, my boss that, but she said, ‘You’ve seen them...

Own a Business? Beware of False Friends

by Dennis Beaver | advertising, consumer, language

June 11, 2024 • By Dennis Beaver Our stories that discussed learning a foreign language and DEI led to several phone calls from call center and sales supervisors in the worlds of insurance and financial planning. One pointed out, “The market of people speaking an...

Can language apps teach you to speak a foreign language?

by Dennis Beaver | advertising, business, consumer, language, technology

March 29, 2024 • By Dennis Beaver “I was asked to look into Spanish-language-learning programs for our insurance brokerage sales staff. Your past articles are highly critical of Babbel and Rosetta Stone. Their commercials claim to have a method of teaching languages...

Don’t ignore the fastest growing market in the world

by Dennis Beaver | advertising, career, consumer, discrimination, employment

September 16, 2022 • By Dennis Beaver “There is a huge market – millions of people – that could be a missed opportunity for American business,” says author Susan Golden, who teaches at the Stanford Graduate School of Business and is considered one of the...

Keep fingers crossed when your kid says ‘I want to be an influencer’

by Dennis Beaver | advertising, parenting

April 13, 2021 • By Dennis Beaver  “My 16 year-old-daughter announced that she and a friend are in the process of becoming internet influencers. They have been in discussions with a small, local company that manufactures specialty dog and cat food – that we have been...

Are cooking shows legally responsible for the obesity epidemic?

by Dennis Beaver | advertising, consumer, medicine, television, TV

November 6, 2020 • By Dennis Beaver “Recently, some of the largest manufacturers of opiates have entered into multi-million dollar settlements for their role in facilitating America’s opiate epidemic,” began an email from “Pete.” “Shouldn’t the same reasoning be...
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